About
Karina Howell is a writer and analyst covering Collaboration Technologies, Social Business and Customer Experience Management. With over 15 years of technology industry experience, she has a knack for investigating and communicating the benefits of emerging technologies and markets.
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Marketing
Karina leverages her extensive marketing background to help companies in the Contact Center and Unified Communications space create market entry strategies, MRDs, competitive analyses, white papers, brochures, datasheets, web site content, and articles.
Industry Analysis
Karina leverages her industry analysis background in Customer Interaction Technologies and emerging markets to investigate, assess and validate new market opportunities. She helps solution providers establish thought leadership around innovative practices and technologies that provide tangible business value.
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“Karina and I worked together on a major primary research project in 2012. We created an interview guide, conducted in-depth telephone interviews with executives in North America, EMEA and APAC, analyzed the data and jointly authored a report on the emerging market for Microsoft Lync solutions in the contact center. Karina skills in all of the areas mentioned contributed to an exceptional final product.”
Sheila McGee – Smith, President & Principal Analyst, McGee-Smith Analytics, LLC
“Karina’s research and writing on an important project in 2010 more than met our expectations. Not only did she quickly understand our product line and gather relevant industry research, but she skillfully wove together relevant stories and case studies with statistics to create a compelling narrative on a rapidly developing topic. The result is a piece that showcases our thought leadership in the areas of collaboration and social media customer care.”
Ross Daniels, Director, Solutions Marketing, Cisco Systems
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